In the world of visual communication, a beautiful logo or a striking color palette is just one piece of the puzzle. The true magic lies in how all the elements of a design come together. This is where layout and composition take center stage. They are the silent storytellers, guiding the viewer's eye and creating an experience that is both intuitive and impactful.

Think of it this way: if your brand identity is the personality, then layout and composition are the blueprint that gives it a solid foundation. Here are a few key principles to help you level up your design game.

Working on WAG-Qaumajuq's MOTHERGROUND exhibition catalogue was a truly rewarding experience. I enjoyed the challenge of bringing the artist's vision to life and creating a beautiful and informative piece. A huge thank you to my client for their trust and their kind words.