To Share or Not to Share: Navigating Social Media and the AI Minefield

Should artists put their work on social media, and what happens when AI comes knocking?

It’s the existential crisis of the contemporary artist. On one hand, a vibrant online presence is the new gallery wall—a vital channel for exposure, networking, and defining your creative brand. On the other, the ever-hungry maw of generative AI models poses a very real threat, scraping your carefully crafted portfolio as training data, only to regurgitate a soulless, automated echo of your unique style.

So, how does a serious artist, especially one at the crucial stage of developing their terminal work, navigate this digital minefield?